Latour, Kathryn A.: search on Z-Library

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1

HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE

Braun-LaTour, Kathryn A., LaTour, Michael S., Pickrell, Jacqueline E., Loftus, Elizabeth F., Distinguished, Stanford University) is a

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 442 KB

english, 2004

2

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising

Merchant, Altaf, LaTour, Kathryn, Ford, John B., LaTour, Michael S.

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 321 KB

english, 2013

3

Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising

LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles

Journal:

Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 413 KB

english, 2014

4

Positive Mood and Susceptibility to False Advertising

LaTour, Kathryn A., LaTour, Michael S.

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 175 KB

english, 2009

5

How and When Advertising Can Influence Memory for Consumer Experience

Kathryn A. Braun-LaTour, Michael S. LaTour, Jacqueline E. Pickrell and Elizabeth F. Loftus

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 3.57 MB

english, 2004

6

Memory Change: An Intimate Measure of Persuasion

Braun-Latour, Kathryn A., Zaltman, Gerald

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 139 KB

english, 2006

7

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Merchant, Altaf, LaTour, Kathryn A., Ford, John B., LaTour, Michael S.

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 1.46 MB

english, 2018

8

Blackjack in the Kitchen: Understanding Online versus Casino Gambling

Cotte, June, Latour, Kathryn A.

Journal:

Journal of Consumer Research

Year:

2009

Language:

english

File:

PDF, 445 KB

english, 2009

9

The Impact of Supertasters On Taste Test and Marketing Outcomes

Latour, Kathryn A., Latour, Michael S., Wansink, Brian

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 567 KB

english, 2018

10

The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal

Potter, Robert F., LaTour, Michael S., Braun-LaTour, Kathryn A., Reichert, Tom

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 193 KB

english, 2006

11

Coke is It: How stories in childhood memories illuminate an icon

Kathryn LaTour, Michael S. LaTour, George M. Zinkhan

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 393 KB

english, 2010

12

ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY

Braun-LaTour, Kathryn A., LaTour, Michael S.

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 216 KB

english, 2004

13

Assessing the Long-Term Impact of a Consistent Advertising Campaign on Consumer Memory

Kathryn A. Braun-LaTour and Michael S. LaTour

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 2.56 MB

english, 2004

14

Transforming Consumer Experience: When Timing Matters

Kathryn A. Braun-LaTour and Michael S. LaTour

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 2.56 MB

english, 2005

15

The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal

Robert F. Potter, Michael S. LaTour, Kathryn A. Braun-LaTour and Tom Reichert

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.32 MB

english, 2006

16

Handbook of Hospitality Marketing Management || Advertising, public relations and crisis management

LaTour, Kathryn

Year:

2008

Language:

english

File:

PDF, 220 KB

english, 2008

17

Cultivating Appreciation Of Hedonic Products

Latour, Kathryn A.

Journal:

Journal of Advertising Research

Year:

2019

File:

PDF, 388 KB

2019

18

TRANSFORMING CONSUMER EXPERIENCE: When Timing Matters

Braun-LaTour, Kathryn A., LaTour, Michael S.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 128 KB

english, 2005

19

Using Childhood Memories to Gain Insight into Brand Meaning

Kathryn A. Braun-LaTour, Michael S. LaTour and George M. Zinkhan

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.90 MB

english, 2007

20

Using Childhood Memories to Gain Insight into Brand Meaning

Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 164 KB

english, 2007

21

Mood, information congruency, and overload

Kathryn A. Braun-LaTour, Nancy M. Puccinelli, Fred W. Mast

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 233 KB

english, 2007

22

Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising

LaTour, Kathryn A., LaTour, Michael S.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2012

Language:

english

File:

PDF, 420 KB

english, 2012

23

Using Childhood Memories to Gain Insight into Brand Meaning

Braun-LaTour, Kathryn A., LaTour, Michael S., Zinkhan, George M.

Journal:

Journal of Marketing

Year:

2007

File:

PDF, 155 KB

2007

24

Using Childhood Memories to Gain Insight into Brand Meaning

Braun-LaTour, Kathryn A., LaTour, Michael S., Zinkhan, George M.

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 155 KB

english, 2007

25

Learning to Become a Taste Expert

Latour, Kathryn A, Deighton, John A

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 773 KB

english, 2018

26

Historical Comparison of Fish Community Structure in Lower Chesapeake Bay Seagrass Habitats

Sobocinski, Kathryn L., Orth, Robert J., Fabrizio, Mary C., Latour, Robert J.

Journal:

Estuaries and Coasts

Year:

2013

Language:

english

File:

PDF, 651 KB

english, 2013

27

Memory Change: An Intimate Measure of Persuasion

Braun-Latour, Kathryn A., Zaltman, Gerald

Journal:

Journal of Advertising Research

Year:

2006

File:

PDF, 139 KB

2006

28

Learning to Become a Taste Expert

Latour, Kathryn, Deighton, John

Journal:

SSRN Electronic Journal

Year:

2018

Language:

english

File:

PDF, 442 KB

english, 2018

29

A phase I clinical trial of dendritic cell immunotherapy in HCV-infected individuals

Eric J. Gowans, Stuart Roberts, Kathryn Jones, Irene Dinatale, Philippe A. Latour, Brendan Chua, Emily M.Y. Eriksson, Ruth Chin, Shuo Li, Dominic M. Wall, Rosemary L. Sparrow, Jude Moloney, Maureen Lo

Journal:

Journal of Hepatology

Year:

2010

Language:

english

File:

PDF, 774 KB

english, 2010

30

Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience

Latour, Kathryn A., Latour, Michael S.

Journal:

Journal of Consumer Research

Year:

2010

Language:

english

File:

PDF, 7.04 MB

english, 2010

31

High-performance nanomaterials formed by rigid yet extensible cyclic β-peptide polymers

Fears, Kenan P., Kolel-Veetil, Manoj K., Barlow, Daniel E., Bernstein, Noam, So, Christopher R., Wahl, Kathryn J., Li, Xianfeng, Kulp, John L., Latour, Robert A., Clark, Thomas D.

Journal:

Nature Communications

Year:

2018

Language:

english

File:

PDF, 1.90 MB

english, 2018

32

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

Humphreys, Ashlee, Latour, Kathryn A.

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 8.49 MB

english, 2013

33

Digging Deeper: Art Museums in Las Vegas?

Kathryn A. Braun-LaTour, Flavia Hendler, Rom Hendler

Journal:

Annals of Tourism Research

Year:

2006

Language:

english

File:

PDF, 71 KB

english, 2006

34

Dimensions of biodiversity in Chesapeake Bay demersal fishes: patterns and drivers through space and time

Lefcheck, Jonathan S., Buchheister, Andre, Laumann, Katie May, Stratton, Mark A., Sobocinski, Kathryn L., Chak, Solomon T. C., Clardy, Todd R., Reynolds, Pamela L., Latour, Robert J., Duffy, J. Emmett

Journal:

Year:

2014

Language:

english

File:

PDF, 24.31 MB

english, 2014

35

Comments

Ford, John, Sutherland, Max, Braun-LaTour, Kathryn

Journal:

International Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 194 KB

english, 2007

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